“We firmly believe that everyone connected to OVATA succulents benefits from our dedication and adventurous mindset.”
Smart and sustainable
As a leader in sustainability, we have five concrete goals:
In this video, you can see the far-reaching initiatives we take to achieve our goals, explained by the true experts: our colleagues.
From root to happy customer
Satisfied customers are no accident—they are the result of our dedication to reliability and quality. The foundation lies in efficiency and the flawless processes needed to achieve it.
In this video, our process managers take you on the journey from cutting to delivery, showing what it takes to deliver the perfect succulent.
Our operational excellence at OVATA spans the entire chain, from breeding to delivery. We continuously invest in technological innovations such as camera sorting and climate control, while data-driven cultivation systems optimize growth and quality. Multiple quality checks at various stages of the process ensure extremely high delivery reliability and consistent quality.
With an efficient and reliable order process, we ensure smooth, fast, and error-free delivery. No compromises on quality, minimal communication, and maximum customer satisfaction: this is how we make doing business easy and enjoyable.
At OVATA, we don’t grow the cheapest plants—we grow the most profitable. We aim for maximum revenue per square meter of retail space. Our loss rate is very low, just 1.8%, delivering direct cost savings and improved margins.
We grow in harmony with nature: chemical-free by 2026, plastic-free by 2030, and geothermal by 2027. This is how we create strong plants with a positive impact on people and the environment.
Since 2005, we have been developing unique varieties, with 80% of our assortment coming from our own breeding. Our breeding focuses not only on appearance but also on practical traits such as durability and resilience. This ensures exclusivity and a competitive advantage: these varieties are available only through us in all of Europe.
Systematically resilient cultivation: instead of fighting against nature, we work with it. This strengthens the natural defense mechanisms of our plants, resulting in stronger, healthier plants with a longer lifespan for the consumer.
We promote biodiversity, use natural predators and sustainable biocides, and recycle water through a closed system inspired by Japanese koi techniques.
Happy employees make better products. At OVATA, we encourage personal growth and development so that everyone can fully utilize their talents. Our stable work environment—40% of our employees have been with us for over 12.5 years—ensures consistent quality in everything we do.
Initiatives that support this include our broad management structure, plant-finding-trips, and company outings.
CSR is an integral part of our company philosophy. We use our knowledge and resources to create a positive impact, both locally and internationally.
Our social initiatives align with our core activities and contribute to our mission of bringing happiness to our surroundings.
Examples include our Aloe Vera project in Uganda and involving people with intellectual disabilities in parts of our work.
