OVATA is sustainable on various processes within the organization. We continue to innovate through data, learning from other sectors and experimenting.


Growing in harmony with nature is important, we want our SuPure® succulents to grow in a natural environment and biologically controlled. For example, the most efficient way of using water, energy and plant protection agents. While at the same time optimising yields.

It’s not just the inside that counts, we minimize the impact of our waste streams including cardboard, plastic, batteries and plant waste on the environment.

This all results in shiny plants with a strong character. This makes us happy, but more importantly, also the consumer.


Growing better, respecting the enviroment


Water Life Cylce

One of the innovations is a 100% closed water system called ‘Water Life Cycle’.Two worlds are combined in this system:

The Japanese koi carp industry that use filters, aeration and movement sewage treatment to clean the water.

There is also a simulated waterfall at OVATA. The waterfall is a natural cleaning mechanism and ends in the biofilter. The bacteria in the lava eat harmful bacteria, virus and fungi. ‘The good eats the bad’. This system makes the water vital and contributes to healthy, strong and happy succulents.

Data-driven cultivation

Data is continuously collected and analyzed during our cultivation process. With these data, we get insights into how the greenhouse conditions influence the growth of our SuPure® succulents.

Growing with data supports our growers in their work. Another benefit is that we are more efficient and durable with resources as water, energy and plant protection products. Moreover, we achieve higher production quality with the help of data.

At the end, using data results in vital SuPure® succulents with beautiful intense colors. That makes the customers, and us, happy!


Since December 2021, a piece of land at OVATA has been strewn with flowers and trees have been planted. The aim is to increase the biodiversity around the greenhouse in a way that supports cultivation in the greenhouse. The method is to attract natural enemies of pest insects in the environment around the greenhouse with plants. The functional organisms that are attracted to this are:

  • Flying insects that pollinate flowers and control pests
  • Walking predatory insects that control pests
  • Spiders, they eat insects.
  • Birds, they eat insects.

Heat Life Cycle

The application of ‘Next Generation Cutivation’ practices, based on physics and collected data, allows OVATA to keep its energy consumption as low as possible.


The Heat Life Cycle is a closed piping system that uses various heat sources and applications such as OVATA. Using a triple cascade heating system enables OVATA to achieve optimal temperatures and maximum cooling. The company uses 5m3 energy per m2 and, by growing our succulents in harmony with nature, we will be able to reduce our energy consumption even further in the future.


In fact, our initial goal is to cut back on our energy use and to subsequently switch to 100% renewable fossil-free energy.


Creating with care to preserve nature


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    Waste at OVATA is separated and recycled. Trays are cleaned and cultivation pots reused. The remaining soil is also reused by a flower nursery.

Processing waste materials
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    OVATA uses 99% biological means, the ultimate
    goal is 100% organic.

    OVATA does NOT use neonicotinoids. This is a group of pesticides responsible for bee mortality.

The use of biological pesticides
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    Zero CO2 emissions, we grow our succulents
    with natural CO2.

    Zero gas consumption, but use of residual heat.

    Zero discharge of water, pesticides & fertilizers.

    Organic fertilizers are used in cultivation.

A closed air, gas & water system
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    The On the way to PlanetProof certification proves that the OVATA pure succulents have been produced more sustainably and are therefore better for nature, environment, climate, animals and people. It is an independent quality mark.

One of the first horticultural companies certified On the way to PlanetProof
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    Cardboard trays are manufactured according to FSC (Forest Stewardship Council) 2020 standards. The cardboard is 100% recyclable. The grow pot consists of 100% recycled material.

Use of sustainable materials
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    OVATA makes optimal use of the available surface area with a second cultivation tier over the production process. This efficiency in growing also contributes to more durable plants.