OVATA is sustainable on various processes within the organization. We continue to innovate through data, learning from other sectors and experimenting. Growing in harmony with nature is important, we want our SuPure® succulents to grow in a natural environment and biologically controlled.


This results in shiny plants with a strong character. This makes us happy, but more importantly, also the consumer.


Growing better, respecting the enviroment


Water Life Cylce

One of the innovations is a 100% closed water system called ‘Water Life Cycle’.Two worlds are combined in this system:

The Japanese koi carp industry that use filters, aeration and movement sewage treatment to clean the water.

There is also a simulated waterfall at OVATA. The waterfall is a natural cleaning mechanism and ends in the biofilter. The bacteria in the lava eat harmful bacteria, virus and fungi. ‘The good eats the bad’. This system makes the water vital and contributes to healthy, strong and happy succulents.

Data-driven cultivation

Data is continuously collected and analyzed during our cultivation process. With these data, we get insights into how the greenhouse conditions influence the growth of our SuPure® succulents.

Growing with data supports our growers in their work. Another benefit is that we are more efficient and durable with resources as water, energy and plant protection products. Moreover, we achieve higher production quality with the help of data.

At the end, using data results in vital SuPure® succulents with beautiful intense colors. That makes the customers, and us, happy!


Creating with care to preserve nature


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    The waste within OVATA is separated and recycled. The trays are cleaned and the culture pots are reused.

Processing waste materials
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    OVATA uses 99% biological means, the ultimate
    goal is 100% organic.

    OVATA does NOT use neonicotinoids. This is a group of pesticides responsible for bee mortality.

The use of biological pesticides
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    Zero CO2 emissions, we grow our succulents
    with natural CO2.

    Zero gas consumption, but use of residual heat.

    Zero discharge of water, pesticides & fertilizers.

    Organic fertilizers are used in cultivation.

A closed air, gas & water system
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    The On the way to PlanetProof certification proves that the OVATA pure succulents have been produced more sustainably and are therefore better for nature, environment, climate, animals and people. It is an independent quality mark.

One of the first horticultural companies certified On the way to PlanetProof
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    Cardboard trays are manufactured according to FSC (Forest Stewardship Council) 2020 standards. The cardboard is 100% recyclable.

    The grow pot consists of 100% recycled material.

Use of sustainable materials
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    We make optimal use of our surfaces with a second cultivation layer overheading the production process.